Roberto Coin is located in the city of Vicenza. Like a woman's beauty magnified by jewels, this magical place is also called the city of gold, a source of infinite design inspirations and ancestral know-how.

Taste and experimentation turn each creation into an unedited example of style and innovation that soon catches the attention of the jewelry world, placing the brand among the most renowned Italian jewelers and at the top of international studies on creativity and quality.

Each piece, by Roberto Coin, is the result of a thorough process, a journey among different cultures and multi-ethnic influences, through the world of nature, between echoes of the past and future projections. The capability to transfer the most varied experiences, dreams and perspectives into the jewels, characterizes the brand's collections with an unmistakable mark of identity and uniqueness.

Through the Ruby, Roberto Coin infuses a message into every creation— symbol of passion and good fortune, a signature design element that make each piece unmistakably Roberto Coin, inspired by ancient legends that spoke of the ruby's magical powers to bring courage, prosperity, and happiness. A talisman for the Pharaohs, a warrior's shield, a sacred fruit of divine tree of life, the hidden Signature Ruby is the gate for a powerful emotional bond between the brand and the consumer, but also between consumers themselves.

The company is committed to guaranteeing transparency in all matters regarding the raw materials used and production process. It follows international treaties aiming to ensure that the origins of materials are exclusively conflict-free, respecting the fundamental principles of social and environmental ethics.

Following an old lesson from his youth, Roberto Coin always dedicates himself personally to sustaining and promoting charitable organizations, aiming to achieve a precision future that he himself narrates through his creations.