Dakota Johnson unveiled as Global Ambassador for Roberto Coin at glamorous Venice inspired event in New York City
Style

Last evening, Dakota Johnson made her first official appearance as the new Global Ambassador and face of Roberto Coin’s latest ad campaign at an exclusive event held at Cipriani 25 Broadway.


The historic venue was transformed into a stunning homage to Venice, the romantic city that serves as the backdrop for the new campaign. The immersive experience brought the spirit of Italy to New York, setting the stage for the debut of the captivating partnership between Johnson and the iconic Italian jewelry brand.

Guests included top members of the New York fashion and lifestyle press, stylists, influencers, and industry tastemakers, all gathered to celebrate this exciting new chapter for Roberto Coin. Throughout the evening, guests enjoyed a first look at the brand’s new imagery featuring Dakota Johnson, who embodies the elegance, artistry, and modern femininity at the heart of Roberto Coin’s heritage.

Roberto Coin, founder and creative force behind the brand, was also in attendance, greeting guests and sharing insights into the inspiration behind the campaign and collaboration.

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