A Dream CampaignCelebrity
Choosing an ambassador is like standing in front of a mirror.
It’s a choice that doesn’t mean simply observing beauty, it means looking for the right light. Surprising yourself with a woman who’s able to shine as brightly as her jewelry – alive, and full of grace and the joy of living.
Dakota has all of these qualities and one of the characteristics that made us fall in love with her the most were her expressions, which are as sincere as they are irresistible.
Working with her was not just an honor – it was a pleasure.
For the occasion, we recreated Venice, bringing the magic of the Grand Canal all the way across the ocean without ever losing the nostalgic power unique to the Venetian lagoon.
In this campaign, Dakota emphasized the artistic aspects of the brand, showcasing the unique and always distinctive character of the collections in the photos, and transporting us to the iconic scenery that inspired the jewelry.
The backdrop of the campaign evokes an extraordinary atmosphere like that of a terrace overlooking the Grand Canal, while the light tells of the passing of time.
Each shot in the campaign features Dakota and the looks chosen for precise moments of the day or evening, replicating the rhythm of an actual daily life that exudes freedom, art and beauty – the very emotions that Roberto Coin experiences when he walks through the alleyways of Venice.
This campaign marks the meeting of two talents, Roberto Coin and Dakota Johnson, both of whom believe in the power of creativity and both of whom are involved in the same mission: that of building the future on a conscious, ethically responsible and emotionally charged present.
